'Omnichannel' and what it means for your business

How does today's small business owner navigate the landscape of marketing opportunities that they are approached with on a daily basis? Many business owners find it necessary to anticipate a consumer’s path to purchase so that they can reach a consumer at the right time and right place.

The problem with this guessing game is that "consumers demand seamless experiences across different devices, channels, media and people." They want you to provide information they find helpful at that moment, not be pushed down a fixed path to purchase. Check out this great article by Wesley Young of the Local Search Association. He offers 5 tips to create a seamless search-to-purchase experience for your local business