Ebooks and Trusted Advisor Status

Had the recent opportunity to work on a content marketing piece for our website. In our industry, educational content is very important as we walk potential prospects through the process of understanding our solutions and services. Our key product at RACK59 Data Center is known as "colocation." This product/service can have a lengthy sales cycle that can require lengthy doses of online research by our potential leads. Through this sales cycle, providers have the opportunity to educate their prospects about product offerings as well as opportunities to build trust and "key advisor" status with that prospect. Trusted advisors are the experts in the field who earn the right to help direct decisions and insights into the solutions to meet their prospect's needs.

One of the tools colocation providers can utilize to help educate and direct research efforts are online ebooks. These are effective tools to offer information and product education to prospective customers. The educational role in the sales cycle can often help a provider to earn the coveted "trusted advisor" position. The solution provider that earns the trusted provider position in the sales cycle most often wins the relationship and contract for the product or service being offered.

The ebook above was designed with simple informative copy to explain the key benefits of the service we offer and also utilize strong graphic images to reinforce informational elements in the copy for impact and decision influence.